VESSEL OF HATRED EXPANSION
The launch of our first expansion was a huge moment. New class, new region, new story. In addition to supporting a live action trailer and a slew of additional media beats, we crafted incredible hero and supporting assets on social throughout the launch and sustain moments to create massive hype.
Responsible for: Campaign look and feel, art direction, initial brainstorms and pitch, creative review of all assets.
Portal to Gamescom contest brainstorming, ideation and creative direction.
Exclusives, livestream support, explainer videos and summary graphics were all produced by our team, including several pre-active and reactive campaigns.
Into the jungle.
Nehauntu called and we responded. Utilizing a new color palette based on the region made our expansion content cohesive and generated excitement for the yet to be explored.
Inforgraphics - but make it Spiritborn.
We utilized stunning key art for our info-related posts to draw in viewers.
Responsible for: design
Fierce Teasers.
With so many new features, fast paced and exciting teaser videos highlighted what players were most hungry for.
Responsible for: art direction.
Video credit: Andrew Makita
Instagram hacks.
To reveal the new wings cosmetic, we took a popular instagram hack of making an animation through frames in a carousel.
Responsible for: art direction, ideation.
Design credit: Michelle Martinez
The contest
To generate hype, we invited our audience to create an entry for the chance to win a trip to Gamescom by asking them to create their own portal. We intentionally left the contest requirements open-ended for a vast array of entries.
Responsible for: brainstorming. ideation and creative direction. Logo design credit: Ty Stevens